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How to Use The Search Box

The search terms you type into the search box define panels of consumers that you want to research. For example, Coke defines a panel of people who love drinking coke.
If you're using a term that's composed of multiple words, surround it with quotation marks, for example: "The Lord of the Rings".

You can compare panels by separating them with "vs". For example, Coke vs Pepsi defines two panels - coke drinkers and pepsi drinkers, and compares the two.
There is no limit on the number of separate panels you can compare at a time - for example: "Bob Marley" vs "Led Zeppelin" vs "Pink Floyd" vs U2

You can use conjuctions in defining your terms, for example: "Bob Marley" and "Led Zeppelin" shows information on people who love both; "Pink Floyd" or U2 queries for people who like either.
Multiple terms default to "OR", so "Pink Floyd" or U2 and "Pink Floyd" U2 are equivalent.

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"Your Panels" Box

The query summary contains a legend that matches colors to the panels defined in your query. These colors are used in the charts below.

When you filter the panels by clicking chart bars, the right hand side of this area displays the parameters and values that you're filtering by. Click the little X to the left of the filter marker to remove it.

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The Demographics Tab

Use these charts to quickly compare the demographic characteristics of different consumer panels.

Important: our consumer profiles database is sourced from social websites users information and thus it is only representative of that market segment, and not of the American population at large. For example, we have more females than males, and a significant part of our sample is college age.
You can add "vs all" to your query, to compare your panel with the entire HiveSight sample.

Ages Chart

Compare between the age groups of the selected consumer panels.

Click on the bars to filter by that age group. The other groups now appear in a faded tone. For example, clicking the "18-24" bar removes consumers of all other age groups from the panels in your query.
You may click multiple bars to select several groups. Clicking a bar again de-selects it.
Note that the age filter applies to all the panels in your query.

Keep in mind that since we source our data from social websites, our sample's age distribution is not representative of the American population at large.

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Genders Chart

Compare between the genders of the selected consumer panels.

Click on the bars to filter by that gender. The other gender now appear in a faded tone. For example, clicking the "Female" bar removes all non-females (males and consumers whose gender we don't know) from the panels in your query.
Note that the gender filter applies to all the panels in your query.

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Education Chart

Compare between the levels of education of the selected consumer panels (number of years of formal education completed).

Click on the bars to filter by that level. The other levels now appear in a faded tone.
You may click multiple bars to select several levels. Clicking a bar again de-selects it.
Note that the education filter applies to all the panels in your query.

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Religion Chart

Compare between the religions of the selected consumer panels.

Click on the bars to filter by that religion. The other religions now appear in a faded tone.
You may click multiple bars to select several religions. Clicking a bar again de-selects it.
Note that the religions filter applies to all the panels in your query.

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Ethnicity Chart

Compare between the ethnic groups of the selected consumer panels.

Click on the bars to filter by that group. The other groups now appear in a faded tone.
You may click multiple bars to select several groups. Clicking a bar again de-selects it.
Note that the ethnicity filter applies to all the panels in your query.

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Sexual Orientation Chart

Compare between the sexual orientations of the selected consumer panels.

You may click multiple bars to select several orientations. Clicking a bar again de-selects it.
Note that the sexual orientation filter applies to all the panels in your query.

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The Map

The map displays panel sizes for different geographic areas.
Click on the markers for a detailed view.

Initially the map displays state-level data. You can zoom-in up to city-leve.

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The Consumer Interests Tab

Use these charts to research your consumer panels' brand preferences, media consumption, recreational activities and more.

Insights

The insights panel points out those consumer interests shown in the table below, where the difference between the panels is most significant.

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These consumers also like...

With this chart you can detect correlations between the panels defined in your query and other consumer interests.

On the left you are shown the names of hierarchicaly organized consumer interests. Clicking any of them displays interests further down the hierarchy. For example, clicking "Entertainment" shows entertainment categories such as "Movies" and "Television", and "Music", clicking "Music" shows musical genres, such as "Rock", "Pop" and "Country". Clicking further eventually results in the names of specific musicians.
On the right you are shown the percentage of consumers in each panel defined by your query, who share that interest.

For example, let's say that your query was Coke vs Pepsi, Click on "Entertainment", and next to "Music" you'll see the percentage of coke drinkers who like music compared with the percentage of pepsi drinkers who like it. Drill-down further to "Music", then "Rock", and you'll notice that coke drinkers are twice as likely to be fans of The Rolling Stones.

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Promotion Helper

Use our Promotion Helper to determine the media channels, advertising opportunities and potential brand spokespeople based on their relevance with the specific consumer panels that you define.
We list the most highly correlated names in each category to bring new insights into your media an promotion planning.

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Google Ad Planner

Are you a Google Ad Planner user? HiveSight offers a unique plugin that lets you enhance your ad planning using HiveSight's unique database of consumer interests.
This integration can be enabled by installing a Mozilla Firefox plugin from the following link:
HiveSight-Google Ad Planner integration (Internet Explorer is not supported)

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