| Q: | What is HiveSight good for? |
| A: | HiveSight is a great way to conduct fundamental consumer market research quickly and easily. |
|
| Q: | What makes you different? |
| A: | On top of being the fastest and most user-friendly tool for market research? A lot!
- We have a huge huge panel, that also includes hard to reach demographics.
- We do passive research - based on what people say on their own, without us asking them anything, so there's no issue with guiding questions.
- We're very good at helping you detect and research market niches.
- We specialize in detecting connections between interests (people who like X also like Y and Z).
- Since we collect information passively, we're uniquely capable at delivering information on all the things you can't ask - such as sexual preferences.
And all of that is available 24x7 from the comfort of your web browser - no need to install anything, or call the IT department. |
|
| Q: | Who should use it? |
| A: | Anyone who needs to learn more about consumer characteristics and preferences. We designed HiveSight with marketing professionals in mind, but we believe that the fast, easy and inexpensive nature of our solution should appeal to smaller businesses, reporters, analysts and academia as well. |
|
| Q: | Is it really free? |
| A: | Yes - during our beta period, which is going to last for several months, we're absolutely free. When we come out of beta, we'll begin charging for access to some aspects of our system. We guarantee that we'll remain the most inexpensive tool available.
Read more in our blog. |
|
|
| Q: | What does this "Beta period" mean? |
| A: | Beta is a testing period where we iron out all the kinks in our system, making it more accurate, faster, and more relevant to our customers' needs.
We need your feedback! Anything you tell us, from feature ideas to concrete error reports, is read by the CEO and helps us serve you better. |
|
| Q: | Where's the data coming from? |
| A: | We collect our data from the social web - social networks, blogs etc. |
|
|
| Q: | What's the size of your panel? |
| A: | At the moment our panel contains about 20 million profiles of North American consumers, and is growing. |
|
| Q: | Does it only include consumers in North America? |
| A: | Yes. Our panel contains US and Canada residents only at the moment.
We plan to introduce similar websites that focus on other markets in the future, beginning with the UK. |
|
| Q: | What about privacy? |
| A: | Let's divide the answer in two: (A1) the privacy of the people we collect information on (e.g. owners of social network profiles), and (A2) the privacy of our customers (who use this website). |
| A1: | Our information is completely anonymized. We remove any personally identifiable information such as names, email addresses and IM user names as soon as we retrieve it. We never store it in our systems, and thus can never give it to anyone. Our reports show aggregate information from thousands of people or more - we avoid providing reports based on a smaller number, so we believe that it is impossible to recognize individuals based on our reports. |
| A2: | Our privacy policy states that we collect a minimum amount of information on how people use our site in order to improve it, and never ever use it for any other purpose, or give to third parties. |
